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PROP BATTLE

MOBILE APPLICATION


Our organization, Prop Battle, is developing a mobile app that allows friends to place bets in a manner unlike any other platform. Unlike traditional platforms where users bet against the house, Prop Battle fosters a social and competitive atmosphere by allowing users to create and place prop bets against their friends on a variety of topics, including sports and pop culture events.

Will Evans, Katie Chubb, Grace Meyers, Asahanti Soldier, Johnny Wedl

User Research Sketching/Ideation
 Branding





BACKGROUND
Over the course of three weeks, I collaborated on a UX group project to develop Prop Battle, a mobile sports betting application. The sports betting culture has increasingly lost its social touch, and big corporations, such as casinos and major sports betting apps, dominate the market.
ROLE
Knowing that we had three very talented prototypers in our group, I stepped outside of my comfort zone and took on the UX researcher role for this project. In addition to research, I assisted with early sketching and ideation, branding, and presentation materials.


PROBLEM
Traditional betting apps often leverage their house position to the detriment of their users, making the experience feel impersonal and machine-like. Betting should be engaging and social, not a battle against an algorithm. An app that allows users to make prop bets against friends instead of the house can address these issues, enhancing the overall user experience by emphasizing the social aspect of betting.



GOAL

Prop Battle aims to foster a community-driven experience through peer-to-peer payments, ensuring that winnings stay within the community rather than going to large corporations. This innovative approach not only revives the social aspect of betting but also empowers users by keeping the stakes personal and engaging.
 RESEARCH    RESEARCH  RESEARCH    RESEARCH


User Interview Primary Objectives

Link to User Interview Notes
Link to Google Survey
  • Understand the environments where users prefer to watch games
  • Identify personal gambling histories 
  • Guage opinions on betting on popular culture events 


POPULAR CULTURE
BETTING - SIDELINED

Based on our interviews and surveys, we found that there wasn't sufficient interest in betting on events like the Grammys or Golden Globes. Therefore, we decided to set this idea aside for a future iteration.


Link to COMPETITOR ANALYSIS notes

 DEFINE    DEFINE    DEFINE    DEFINE    DEFINE
USER PERSONA

A social sports fan looking to bet and connect with others in a public setting.








USER INSIGHT STATEMENT


Logan seeks a peer-to-peer betting platform that fosters social interaction and excitement, free from algorithmic adjustments, to counter the dominance of big corporations in the gambling industry.






USER INSIGHT STATEMENT


Traditional betting apps often leverage their house position to the demise of their users. Betting shouldn’t feel like you’re going against a machine.




    IDEATION DELIVERABLES
    Link to AFFINITY DIAGRAM
    Link to I LIKE, I WISH, WHAT IF brainstorm
    Link to PRIORITIZATION MATRIX
     Link to STORYBOARD
     PROTOTYPE    PROTOTYPE  PROTOTYPE    PROTOTYPE
    Link to MID-FIDELITY prototype


    USABILITY TESTING

    Users had difficulty viewing their friends' bets. To address this, we redesigned the page to resemble a traditional social media platform by adding profiles, timestamps, and updating the homepage header.





         


                                 








    STYLE GUIDE

    Link to Full Style Guide     “Our goal is to make users feel like they’re playing an arcade game against their friends”


    -Katie Chubb, Visual Design









             




     TESTING    TESTING  TESTING    TESTING

    USABILITY TESTING CHALLENGES
    • Locating notifications
    • Difference between hamburger menu and profile page
    • Active and pending battles similarities






              





    A/B TESTING

    Link to A/B Testing Results     30 A/B tests confucted through surveys.








              
                               



     FRONT-END CODE    FRONT-END CODE    FRONT-END CODE

    HTML/CSS CODING
    Link to GitHub Repository     The purpose of this splash page is to inform the user, on a base level, what our application is and how we are different from other online betting services. To code this page, I used HTML and CSS within Visual Studio and I shared the project with my team members using Github. 

    Please note - this site is not meant to be interacted with at this point in its development.


     CONCLUSION    CONCLUSION    CONCLUSION










    FUTURE ITERATIONS








    PROP BATTLE LINE ADJUSTMENTS
    User research revealed that one of the main frustrations was the inability to adjust betting lines on games. By adding this feature, we aimed to enhance the betting experience for Logan and our entire user base.











    POPULAR CULTURE BETTING

    Introducing popular culture betting, such as predicting the winner of Album of the Year at the Grammys or the box office success of the next Marvel movie, presented an intriguing angle.




















    GAME MODES 

    • Team battles
    • Tie-breaker mini-games
    • Multi-prop betting






    CONFIRM LEGALITY 

    However, one of our primary goals is to find a way to make it legal nationwide, ensuring the best interests of our shareholders.




    REFLECTIONOf all the case studies I've done, this one taught me the most. Every member of our group was an A+ student, each bringing incredible talent to the table. Initially, I aimed to focus on prototyping, but we had three other highly skilled prototypers in the group. Given my strong communication skills and the availability of proficient prototypers, we decided I could best support the group as a UX researcher. This role taught me a great deal about user research and what goes into a successful research phase. Additionally, I had the opportunity to observe the design processes of my exceptionally talented teammates. Hats off to the team!





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